Founder story · 1 min
Ivan on building ELLO
Why our founder built ELLO for families caring for a parent at home in Singapore.
About ELLO: Care AI built in Singapore for families caring for a parent
Hello Ello is a Singapore company building Care AI for families looking after an ageing parent at home. ELLO detects falls, long inactivity, smoke and signs of distress, and tells the family when their parent needs them.
My 75-year-old aunt passed away alone at home. That day, I was busy and delayed visiting her. Four hours later, when I finally made my way over, it was too late.
That's why I created ELLO.
Ivan Mun
Founder & CEO of ELLO
Why it matters in Singapore
20.7%
of Singapore citizens were aged 65 and above in June 2025.
Up about 60% in a decade
More parents are ageing at home, often alone for part of the day, while their children work.
Source: Population in Brief 2025, pages 4 and 12. Strategy Group, Prime Minister's Office.
What we believe
Looked out for, not watched
You should not have to watch a feed. ELLO tells you when something happens.
Independence first
Your parent keeps living their way at home. ELLO covers the hours nobody is around.
Support for the people who care
ELLO works alongside family and helpers. It does not replace them.
In the news
AgelessArticle · Feb 2026
Inside Ivan Mun's ELLO: a home camera that understands what's happening.
"A tragedy that turned into a second pair of eyes for caregivers."
ITBriefInterview · Nov 2025
Rethinking home tech for ageing with dignity.
"The people doing the caring are who we should be building for."
BFM 89.9Radio · Nov 2025
Should AI watch your parents?
"Caring for ageing parents is one of Asia's fastest-growing challenges."
MONEY FM 89.3Radio · Jul 2026
AI & Me: When AI becomes part of caregiving
"How AI is transforming eldercare and what it could mean for families caring for ageing loved ones at home."
Is ELLO legit? Why trust a Singapore startup with my parent's safety?
ELLO was designed in Singapore by founder Ivan Mun after his aunt passed away alone at home. It was showcased at CES 2026 and IFA 2025, and families review it on Google.
Where is ELLO designed?
ELLO is designed in Singapore by Hello Ello Pte Ltd, a Singapore company building Care AI for families caring for an ageing parent at home.
Free checklist
Home safety checklist for your parent
A one-page list for an HDB flat: bathroom, bedroom, kitchen, and what to check on each visit.
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Get in touch
Hello Ello Pte Ltd ·
100C Pasir Panjang Rd, #04-04, Singapore 118519