ELLO

Terms & Conditions

BACKGROUND

These Terms and Conditions, together with any and all other documents referred to herein, set out the terms of use under which you may use this website, https://www.helloello.co (“our site”). Please read these Terms and Conditions carefully and ensure that you understand them. Your agreement to comply with and be bound by these Terms and Conditions is deemed to occur upon your first use of our site. If you do not agree to comply with and be bound by these Terms and Conditions, you must stop using our site immediately.

1. Definitions And Interpretation

1.1
In these Terms and Conditions, unless the context otherwise requires, the following expressions have the following meanings:
“Content”
means any and all text, images, audio, video, scripts, code, software, databases and any other form of information capable of being stored on a computer that appears on, or forms part of, our site; and
“We/Us/Our”
means HELLO ELLO PTE LTD [of] 31 UBI ROAD 1, #01-01, SINGAPORE 408694.

2. Information About Us

2.1
Our site, https://www.helloello.co is owned and operated by Hello Ello Pte. Ltd., of 31 Ubi Road 1, #01-01, Singapore 408694

3. Access to our site

3.1
Access to our site is free of charge.
3.2
It is your responsibility to make any and all arrangements necessary in order to access our site.
3.3
Access to our site is provided “as is” and on an “as available” basis. We may alter, suspend or discontinue our site (or any part of it) at any time and without notice. We will not be liable to you in any way if our site (or any part of it) is unavailable at any time and for any period.

4. Intellectual Property Rights

4.1
All content included on our site and the copyright and other intellectual property rights subsisting in that content, unless specifically labelled otherwise, belongs to or has been licensed by us. All content is protected by applicable United Kingdom and international intellectual property laws and treaties. In Singapore, such content is also protected under the Singapore Copyright Act 2021.
4.2
Subject to sub-Clauses 4.3 and 4.6 you may not reproduce, copy, distribute, sell, rent, sub-licence, store, or in any other manner re-use content from our site unless given express written permission to do so by us.
4.3
You may:
4.3.1
Access, view and use our site in a web browser (including any web browsing capability built into other types of software or app);
4.3.2
Download our site (or any part of it) for caching;
4.3.3
Print pages from our site;
4.3.4
Download extracts from pages on our site; and
4.3.5
Save pages from our site for later and/or offline viewing.
4.4
Our status as the owner and author of the content on our site (or that of identified licensors, as appropriate) must always be acknowledged.
4.5
You may not use any content saved or downloaded from our site for commercial purposes without first obtaining a licence from us (or our licensors, as appropriate) to do so. This does not prohibit the normal access, viewing and use of our site for general information purposes whether by business users or consumers.
4.6
Nothing in these Terms and Conditions limits or excludes the provisions of Chapter III of the Copyrights, Designs and Patents Act 1988 ‘Acts Permitted in Relation to Copyright Works’, covering in particular the making of temporary copies; research and private study; the making of copies for text and data analysis for non-commercial research; criticism, review, quotation and news reporting; caricature, parody or pastiche; and the incidental inclusion of copyright material.

5. Links to our site

5.1
You may link to our site provided that:
5.1.1
You do so in a fair and legal manner;
5.1.2
You do not do so in a manner that suggests any form of association, endorsement or approval on our part where none exists;
5.1.3
You do not use any logos or trademarks displayed on our site without our express written permission; and
5.1.4
You do not do so in a way that is calculated to damage our reputation or to take unfair advantage of it.
5.2
You may not link to any page other than the homepage of our site, https://www.helloello.co. Deep-linking to other pages requires our express written permission.
5.3
Framing or embedding of our site on other websites is not permitted without our express written permission. Please contact us at support@helloello.co for further information.
5.4
You may not link to our site from any other site the main content of which contains material that:
5.4.1
is sexually explicit;
5.4.2
is obscene, deliberately offensive, hateful or otherwise inflammatory;
5.4.3
promotes violence;
5.4.4
promotes or assists in any form of unlawful activity;
5.4.5
discriminates against, or is in any way defamatory of, any person, group or class of persons, race, sex, religion, nationality, disability, sexual orientation, or age;
5.4.6
is intended or is otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;
5.4.7
is calculated or is otherwise likely to deceive another person;
5.4.8
is intended or is otherwise likely to infringe (or to threaten to infringe) another person’s privacy;
5.4.9
misleadingly impersonates any person or otherwise misrepresents the identity or affiliation of a particular person in a way that is calculated to deceive (obvious parodies are not included in this definition provided that they do not fall within any of the other provisions of this sub-Clause 5.4);
5.4.10
implies any form of affiliation with us where none exists;
5.4.11
infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, trademarks and database rights) of any other party; or
5.4.12
is made in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.
5.5
The content restrictions in sub-Clause 5.4 do not apply to content submitted to sites by other users provided that the primary purpose of the site accords with the provisions of sub-Clause 5.4. You are not, for example, prohibited from posting links on general-purpose social networking sites merely because another user may post such content. You are, however, prohibited from posting links on websites which focus on or encourage the submission of such content from users.

6. Links To Other Sites

Links to other sites may be included on our site. Unless expressly stated, these sites are not under our control. We neither assume nor accept responsibility or liability for the content of third party sites. The inclusion of a link to another site on our site is for information only and does not imply any endorsement of the sites themselves or of those in control of them.

7. Disclaimers

7.1
Nothing on our site constitutes advice on which you should rely. It is provided for general information purposes only.
7.2
Insofar as is permitted by law, we make no representation, warranty, or guarantee that our site will meet your requirements, that it will not infringe the rights of third parties, that it will be compatible with all software and hardware, or that it will be secure.
7.3
We make reasonable efforts to ensure that the Content on our site is complete, accurate, and up-to-date. We do not, however, make any representations, warranties or guarantees (whether express or implied) that the Content is complete, accurate, or up-to-date.

8. Our Liability

8.1
To the fullest extent permissible by law, We accept no liability to any user for any loss or damage, whether foreseeable or otherwise, in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising out of or in connection with the use of (or inability to use) our site or the use of or reliance upon any Content included on our site.
8.2
To the fullest extent permissible by law, We exclude all representations, warranties, and guarantees (whether express or implied) that may apply to our site or any Content included on our site.
8.3
Our site is intended for non-commercial use only. If you are a business user, we accept no liability for loss of profits, sales, business or revenue; loss of business opportunity, goodwill or reputation; loss of anticipated savings; business interruption; or for any indirect or consequential loss or damage.
8.4
We exercise all reasonable skill and care to ensure that our site is free from viruses and other malware. We accept no liability for any loss or damage resulting from a virus or other malware, a distributed denial of service attack, or other harmful material or event that may adversely affect your hardware, software, data or other material that occurs as a result of your use of our site (including the downloading of any Content from it) or any other site referred to on our site.
8.5
We neither assume nor accept responsibility or liability arising out of any disruption or non-availability of our site resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, natural events, acts of war, or legal restrictions and censorship.
8.6
Nothing in these Terms and Conditions excludes or restricts our liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence, or for any other forms of liability which cannot be excluded or restricted by law. For full details of consumers’ legal rights, including those relating to digital content, please contact your local Consumer Association of Singapore (CASE).

9. Viruses, Malware And Security

9.1
We exercise all reasonable skill and care to ensure that our site is secure and free from viruses and other malware.
9.2
You are responsible for protecting your hardware, software, data and other material from viruses, malware, and other internet security risks.
9.3
You must not deliberately introduce viruses or other malware, or any other material which is malicious or technologically harmful either to or via our site.
9.4
You must not attempt to gain unauthorised access to any part of our site, the server on which our site is stored, or any other server, computer, or database connected to our site.
9.5
You must not attack our site by means of a denial of service attack, a distributed denial of service attack, or by any other means.
9.6
By breaching the provisions of sub-Clauses 9.3 to 9.5 you may be committing a criminal offence under the Computer Misuse Act 1990. Any and all such breaches will be reported to the relevant law enforcement authorities and we will cooperate fully with those authorities by disclosing your identity to them. Your right to use our site will cease immediately in the event of such a breach.

10. Acceptable Usage Policy

10.1
You may only use our site in a manner that is lawful. Specifically:
10.1.1
You must ensure that you comply fully with any and all local, national or international laws and/or regulations;
10.1.2
You must not use our site in any way, or for any purpose, that is unlawful or fraudulent;
10.1.3
You must not use our site to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware, or any other code designed to adversely affect computer hardware, software, or data of any kind; and
10.1.4
You must not use our site in any way, or for any purpose that is intended to harm any person or persons in any way.
10.2
We reserve the right to suspend or terminate your access to our site if you materially breach the provisions of this Clause 10 or any of the other provisions of these Terms and Conditions. Specifically, We may take one or more of the following actions:
10.2.1
Suspend, whether temporarily or permanently, your right to access our site;
10.2.2
Issue you with a written warning;
10.2.3
Take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach;
10.2.4
Take further legal action against you as appropriate;
10.2.5
Disclose such information to law enforcement authorities as required or as we deem reasonably necessary; and/or
10.2.6
Any other actions which we deem reasonably appropriate (and lawful).
10.3
We hereby exclude any and all liability arising out of any actions (including, but not limited to those set out above) that we may take in response to breaches of these Terms and Conditions.

11. Privacy And Cookies

Use of our site is also governed by our Cookie and Privacy Policies, available from www.helloello.co/privacy/. These policies are incorporated into these Terms and Conditions by this reference.

12. Changes To These Terms And Conditions

12.1
We may alter these Terms and Conditions at any time. Any such changes will become binding on you upon your first use of our site after the changes have been implemented. You are therefore advised to check this page from time to time.
12.2
In the event of any conflict between the current version of these Terms and Conditions and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

13. Contacting Us

To contact us, please email us at support@helloello.co or using any of the methods provided on our contact page athttps://www.helloello.co

14. Communications From Us

14.1
If we have your contact details, We may from time to time send you important notices by email. Such notices may relate to matters including, but not limited to, service changes and changes to these Terms and Conditions.
14.2
We will never send you marketing emails of any kind without your express consent. If you do give such consent, you may opt out at any time. Any and all marketing emails sent by us include an unsubscribe link. If you opt out of receiving emails from us at any time, it may take up to 7 business days for us to comply with your request. During that time, you may continue to receive emails from us.
14.3
For questions or complaints about communications from us (including, but not limited to marketing emails), please contact us at support@helloello.co or viahttps://www.helloello.co.

15. Data Protection

15.1
Any and all personal information that we may collect will be collected, used and held in accordance with the provisions of the Personal Data Protection Act 2012 (PDPA) and your rights and our obligations under that Act.
15.2
We may use your personal information to:
15.2.1
Reply to any communications you send to us;
15.2.2
Send you important notices, as detailed in Clause 14;
15.3
We will not pass on your personal information to any third parties.

16. Law And Jurisdiction

16.1
These Terms and Conditions, and the relationship between you and us (whether contractual or otherwise) shall be governed by, and construed in accordance with the law of Singapore.
16.2
If you are a consumer, you will benefit from any mandatory provisions of the law in your country of residence. Nothing in Sub-Clause 16.1 above takes away or reduces your rights as a consumer to rely on those provisions.
16.3
If you are a consumer, any dispute, controversy, proceedings or claim between you and us relating to these Terms and Conditions, or the relationship between you and us (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of Singapore, as determined by your residency.
16.4
16.4 If you are a business, any disputes concerning these Terms and Conditions, the relationship between you and us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of Singapore.
Last updated: 1 August 2025

Privacy Policy

HELLO ELLO PTE. LTD. (“ELLO”, “we”, “us”, or “our”) respects your privacy and will endeavour to comply with all relevant laws for the protection of data subject privacy.

This privacy policy (“Privacy Policy”) is designed to assist you in understanding how we collect, use, disclose and/or process the Personal Data you have provided to us, as well as to assist you in making an informed decision before providing us with any of your Personal Data.

This Privacy Policy supplements but does not supersede nor replace any other consents which you may have previously provided to us. We may from time to time update this Privacy Policy to ensure that it is consistent with our future developments, industry trends and/or any changes in legal or regulatory requirements. This Privacy Policy is to be read with the Terms of Service and the End-user License Agreement.

If you are not comfortable with any aspect of this Privacy Policy. You should immediately discontinue your access to ELLO’s Platform and/or Services.

1. Acceptable Collection, Use, And/or Disclosure

ELLO collects, uses, and discloses your personal data to primarily operate, provide, develop, and improve the Platform, and to make available ELLO’s products and services to you, in accordance with the Personal Data Protection Act 2012. When you use the Platform, you consent to the collection, use, and disclosure of your Personal Data in accordance with this Privacy Policy. It is also important for you to protect against unauthorised access to your computers, and devices; be sure to sign off properly when finished using a shared computer or device.

2. Consent

By using the Platform and signing up for an Account, you hereby consent to our collection, use, and disclosure of your Personal Data in accordance with this Privacy Policy, and agree to its terms.

3. Types Of Personal Data We Collect From You

For the provision of our services, we may collect, use, and disclose Personal Data about you. In this Privacy Policy, “Personal Data” refers to data, whether true or not, about an individual who can be identified —
  • From that data; or
  • From that data and other information to which ELLO has or is likely to have access.
Examples include:
  • Identifiable Information: Your telephone number(s), mailing address, email address, first name, last name, profile name, gender identity, photographs, location, login information for social media accounts that you connect to your Account (this could include, for example, your Google, Facebook, and Apple accounts), and any other information relating to you which you have provided us via the Platform, or through our other forms of interaction with you;
  • Online Information: Information about your use of and interaction with our Services. This can be your computer's IP Address, Mac Address, device type, location through the use of Cookies, and any other computer and connection information, bandwidth, statistics on page views, and traffic to and from our Sites, Platform, and/or Services; or
  • Geolocation Information: If you have granted us access to your device's location settings, when you use your mobile device, we will gather data related to Wi-Fi access points and other location specifics such as longitude and latitude to determine your estimated location. We may also store your device's coordinates for the purpose of providing specific features. We do not track your real-time movements as part of this activity. To protect your privacy, we do not retain any of the location data used for this activity and it is permanently deleted once the results are generated. If you have given us access to your location but wish to deactivate this feature, you may disable the function via your device settings.
  • Other data provided by you voluntarily: You may choose to voluntarily provide other information to us that we do not request, and, in such instances, you are deemed to have provided consent to us to process such information according to this Privacy Policy.
By using or accessing the Platform or through any other means, you acknowledge that you have read this Privacy Policy, understand it, agree to its terms, and authorise ELLO and/or its subsidiaries or assignees to collect, use, and disclose your Personal Data pursuant to this Privacy Policy.  
You warrant and represent to us that all Personal Data submitted to us is complete, accurate, true, and correct. Failure on your part to do so may result in our inability to provide you with the products and/or services you have requested and/or to process the required administration.
Where Personal Data is submitted by you on behalf of another individual or concerns another individual other than yourself (or, in the case of situations where you, as a representative of your company or organisation are submitting the Personal Data of individuals as part of the disclosures by the company or organisation to us), you warrant and represent to us, that all the necessary consents (procured in accordance with all applicable data protection legislation, including without limitation Singapore’s Personal Data Protection Act 2012, for such purposes stated in the relevant sections of this Privacy Policy) have been obtained from the relevant individuals and that you have retained proof of these consents. You agree that such proof can be provided to us upon our request.
We recommend and encourage you (and all our Users) to think carefully about the personal data you share with us. We also generally do not recommend that you share your personal data, especially sensitive personal data such as credit card details, national identity numbers, drivers’ licence details, in a manner which may be abused and misused by others.
When you share publicly viewable personal information about yourself to others when using our Services (e.g. by providing information for your User profile or when using the messaging function on the Platform to communicate with others), you assume the responsibility for the extent of Personal Data you disclose, and any associated risks.

4.1 How We Collect, Use, And/or Disclose Your Personal Data

We may collect, use, and/or disclose the Personal Data for the purposes which we have specifically obtained your consent, and such purposes include the following:
  • Provide, operate, and maintain our Platform and/or related websites and services to provide our products and services offered to you;
  • Improve, personalise, and expand our Platform and/or related websites and services;
  • Understand and analyse how you use our Platform and/or related websites and services, and this includes the use of surveys;
  • Develop new products, services, features, and functionality;
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the Platform and/or related website, and for marketing and promotional purposes;
  • Process payment, billing, account, credit checks and debt-recovery matters;
  • Process and administer benefits or entitlements (if any) in connection with your employment, internship, or volunteering with us;
  • Process potential employment, internships, and volunteering opportunities with us;
  • Respond to your queries and requests;
  • Find and prevent fraud or other illegal conduct, including but not limited to acts relating or encouraging money laundering, counter-terrorism, or unlawful gambling, scams, illegal moneylending, drug offences, sexual exploitation activities, transmission of obscene materials, violence or disobedience to rules and regulations, disharmony amongst different races, religion, or classes of population;
  • Comply with any applicable rules, laws and regulations, codes of practice or guidelines or to assist in law enforcement and investigations by relevant authorities and agencies;
  • Moderate and monitor Users’ conduct, as well as assess reported or suspected accounts (including messages sent by Users), for any action or content that violates our Terms of Service and/or EULA, and enforce our Terms of Service and/or EULA;
  • Communicate to you any updates regarding our new products, services, and/or policies;
  • Comply with applicable rules, laws and regulations as well as the legal process or legal requirements of any government agency;
  • Learn or understand behaviour and preferences of existing or prospective users and identify goods or services that may be suitable for them;
  • Inform you about promotions, discounts, or events we currently offer using direct marketing or other communication methods, provided you have subscribed to our communications or explicitly given your consent (your email address will not be used for email direct marketing unless you provide consent during the account creation process or through the Platform's settings (you can opt out of marketing communications at any time through the Platform's settings or by using the provided opt- out mechanisms and links in each message); and/or
  • Process and administer any other matters which are incidental to the above purposes; and/or
  • Any other purposes incidental to the above.
ELLO will seek your prior consent for any collection, use, and/or disclosure of your Personal Data in relation to these purposes and for any other purpose that is not listed above.

4.2 Who We May Disclose Your Personal Data To

We may disclose your Personal Data to various third parties for the purposes mentioned above. Such third parties include without limitation:
  • Financial institutions, payment processors and facilitators;
  • Cloud-based service providers;
  • Marketing partners and marketing platform providers;
  • Data analytics providers;
  • Research partners, including those performing surveys or research projects in partnership with ELLO or on ELLO’s behalf;
  • API developers engaged by ELLO;
  • ELLO volunteers and interns;
  • Professional advisors such as lawyers and auditors;
  • Service providers performing background checks and anti-money laundering detection services;
  • Any liquidator, receiver, official assignee/trustee, judicial manager or any other person appointed under or pursuant to any applicable law or court order in connection with the bankruptcy, liquidation, winding up, judicial management or any other analogous process in respect of any individual, company or business;
  • Law enforcement officials;
  • Government agencies and regulatory bodies;
  • Other third-party service providers engaged by ELLO; and
  • Any other party to whom you authorise us to disclose your Personal Data.

4.3 Notification Obligation

Either before or when we collect, use, and/or disclose your Personal Data, we shall inform you of the purpose for which the Personal Data is collected, used, and/or disclosed, except when such Personal Data can be collected, used, and/or disclosed without consent, or consent has been deemed to be provided under the Personal Data Protection Act 2012.

4.4 Accuracy Obligation

ELLO generally relies on the Personal Data provided by you. To ensure that your Personal Data is current, complete, and accurate, please update us if there are changes to your Personal Data by informing our Data Protection Officer at the contact details provided at the end of this Privacy Policy.
ELLO will not be responsible for relying on inaccurate or incomplete Personal Data provided to us. Failure to provide complete and accurate information may result in our inability to provide you with services you have requested and/or other administrative delays.

4.5 Transfer And Disclosure Of Personal Data In And Outside Singapore

We may disclose Personal Data to internal or external parties located overseas for necessary and appropriate purposes. Such transfer shall be done in a manner that is secure and in accordance with this Privacy Policy and the requirements imposed by the Personal Data Protection Act 2012.

5. Log Files

HELLO ELLO follows a standard procedure of using log files which log visitors when they use the Platform or the Site. All hosting companies do this as part of hosting services’ analytics. The information collected by log files may include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analysing trends, administering the site, tracking users’ movement on the Platform and/or related website, and gathering demographic information.

6. Cookies, Web Beacons, And Similar Technologies

Like any other companies, ELLO uses “cookies”. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information may be used to optimise the users' experience by customising our Services based on visitors' browser type and/or other information.
By using our Site and/or Platform, you acknowledge and agree that we may collect or analyse anonymised information from which individuals cannot be identified (“Aggregate Information” ), such as the number of users and their frequency of use, and the number of page views (or page impressions). The Aggregate Information collected is used to assist us in analysing the usage of our Services and improving our Services.
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser or device setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Site and/or Platform.

7. Your Data Privacy Rights

We enable you to make numerous choices about your Personal Data: You may choose to exercise your rights, such as those below, for the protection of your Personal Data:
  • Right to update or correct your Personal Data;
  • Right to access your Personal Data;
  • Right to delete your Personal Data;
  • Right to restrict the processing of your Personal Data;
  • Right to opt-out from the collection, use, and disclosure of Personal Data for certain purposes such as direct marketing purposes. If you make such an opt-out request, we will cease to collect, use, or disclose your personal data for this purpose.
  • Right to withdraw your consent given to us to collect, use, and disclose your Personal Data; and/or;
  • Right to file a complaint in relation to this Privacy Policy.
The easiest way to submit your request to us is through our support email address found at the bottom of this Privacy Policy. We respond to all requests from individuals wishing to exercise their data protection rights under relevant data protection laws.Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.
If we are unable to respond to your access or correction request within 30 days after receiving your request, we will inform you in writing within 30 days of the time by which we would be able to respond to your request.

8. Protection, Data Breach Notification Obligation

We will endeavour to protect your Personal Data in our possession or contract against risks of unauthorised collection, use, disclosure, copying, access, modification, disposal, or destruction, through reasonable and appropriate security measures. We strive to ensure that our systems are reasonably secure and that they meet industry standards.
To prevent unauthorised access, maintain data accuracy and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Personal Data we collect.
Notwithstanding our security measures for protecting your Personal Data, you acknowledge that no data transmission over the Internet is completely secure and by providing your Personal Data to us, you are transmitting information at your own risk.
While we can't guarantee 100% online security, here are some tips for you to safeguard your data:
  • Always think twice (or thrice) before sharing your personal data with any Users.
  • Always log out of your account when done using it to prevent unauthorised access.
  • Never share your ELLO Account password with others.
  • Periodically change your password for added security.
  • Use strong, unique passwords with a combination of upper-and lower-case letters, numbers, and special characters. Avoid easily guessable information like birthdays or common words.
  • Be cautious of suspicious emails, messages, or links that request your account information or personal details.
  • Regularly update your device and apps.
  • Use secure and trusted Wi-Fi networks.
Even with reasonable protection measures in place, there may be a possibility of a data breach. In the event the data breach is assessed to be notifiable, ELLO will notify the affected individuals as soon as practicable, at the same time or after notifying the Personal Data Protection Commission. If the breach warrants notification to the Personal Data Protection Commission, we will make notification as soon as practicable but no later than three (3) calendar days upon our assessment.

9. Retention And Destruction Of Personal Data

We will retain your Personal Data for a reasonable period for which the Personal Data being collected is serving the purpose(s) for which you have been notified and consented to. Also, Personal Data may be retained for as long as necessarily required or relevant for business or legal purposes. Thereafter, we will ensure your Personal Data is properly disposed or destroyed in compliance with all applicable data protection legislation.  
When you delete your Account, we ensure it’s no longer visible to other Users on the Platform. We do not promise that you can still recover your Account if it was deleted accidentally. After this period, we begin deleting your personal data from our systems, except when:
  • We are required to keep it by law, like retaining data for tax and accounting purposes if you made in-app purchases.
  • We need to show compliance with the law, such as retaining account info and behaviour records if an account was blocked for evidential purposes.
  • There's an unresolved issue, claim, or dispute that necessitates keeping the relevant data until it's resolved.
  • Data must be retained for our legitimate business interests, like preventing fraud or enhancing user experience, safety, and security (e.g., preventing a banned user from creating a new account).
Please be aware that even after you delete your Account or remove information from your profile, others may still have access to or copies of that information if it was previously shared or stored by them. We are not responsible for this, and we do not accept liability in relation to misuse of such information by third parties. If you've granted third-party apps or websites access to your personal data, they may retain it according to their terms of service or privacy policies.

10. Our Policy Towards Age

Although we want as many of you as possible to enjoy our Services, you must be at least 18 years old to use our Services and provide consent to the collection, use, and/or disclosure of your Personal Data in connection with our Services. If we have reason to believe that we hold Personal Data of a person under the age of 18 in our databases, we will delete that Personal Data.

11. Changes To Our Privacy Policy

Changes to this Privacy Policy may be made by ELLO from time to time, to ensure that it is consistent with our future developments, industry trends and/or any changes in legal or regulatory requirements. In no event will these changes result in the degradation of any security measures designed to protect you from unauthorised disclosure.   The latest version of the Privacy Policy will be posted here, or at a location as solely determined by ELLO. Your continued use of our services constitutes your acknowledgement and acceptance of any changes to this Privacy Policy.

12. Terms Of Service And End-user License Agreement

Please visit our Terms of Service and End-user License Agreement page to learn more about our terms and guidelines in connection with the use of our Services and Platform.

13. Contact Us

We love hearing from our users! If you have any feedback, questions, or suggestions, please don't hesitate to contact us. We're here to make your home security experience the best it can be.
To send us your questions, comments, or complaints relating to this Privacy Policy, kindly email our data protection officer at . HELLO ELLO PTE. LTD. is a company incorporated in the Republic of Singapore, and our principal place of business is in Singapore.
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Last updated: 1 August 2025